![Brand logo](https://www.sephora.ae/on/demandware.static/-/Library-Sites-SephoraV2/default/dw7868bcf1/brands/Logos/BENEFIT_300_150_logo_fond_blanc.jpg)
San Francisco 1976, twin sisters Jean & Jane Ford launched the Benefit brand with the intention of bringing a smile to every woman's face. Their philosophy? Laughter is the best cosmetic. Their crazy idea? To create fun and innovative products for an instant beauty effect. The must? A unique concept to transform your eyebrows in just minutes with eyebrow Bars and a collection of magical products.